Bell has brought luxury aviation to one of the UK’s most exclusive automotive and lifestyle events, showcasing its VIP and premium travel options
Global helicopter manufacturer Bell Textron Inc. has returned to Salon Privé at Blenheim Palace, Oxfordshire, England for one of the United Kingdom’s most prestigious luxury automotive events.
Bell is showcasing two static models at this year’s show: the Bell 407GXi Designer Series and the Bell 505, reinforcing Bell’s long-established aerial presence in the United Kingdom. The Bell 407GXi Designer Series is Bell’s foremost luxury platform in the commercial sector, and the Bell 505 is one of Bell’s best-selling models for a variety of utility cases.
With more than 30,000 anticipated guests, Bell’s attendance at the event showcases how luxury automotive and aviation brands share a deep commitment to precision engineering, bespoke service and high-performance travel.
Robin Wendling, managing director, Europe, said: "For several years, we’ve greatly enjoyed participating in Salon Privé. Set in a stunning Oxfordshire location, the event’s luxury focus and the boutique nature of the brands present make it an easy and natural choice for us. Showcasing the Bell 505 and the Bell 407GXi at Salon Privé highlights Bell’s position as a leader in VIP and high‑end helicopter travel."
Earlier last month, Bell marked the 700th sale of the Bell 505 during Farnborough International Airshow, one of the United Kingdom’s largest aviation events. It also shared the company secured the first IFR-configured Bell 407GXi order in the United Kingdom, which is an indication of Bell’s continued popularity in the region.
Bell’s presence on the famous lawns of Blenheim Palace at this year’s Salon Privé is a change from traditional aviation shows, with a focus towards automotive luxury and VIP experiences. With a keen focus on quality, craftsmanship, premium customer care and exceptional aftersales experience, prospective customers can meet a dedicated product team for a full introduction to Bell’s products and the ownership experience.
To find out more about how Bell aircraft advances missions worldwide, please visit the Bell product page or visit the Bell booth this week during Salon Privé 2026.