Stepping into the future of flight calls for a unique approach - one that requires modern tools and a dynamic, agile team. Bell's Technology and Innovation organization partnered with our Brand team to re-imagine customer experience, aircraft design and more. Through game design, virtual reality, augmented reality and more, our teams have explored the various digital tools available to create revolutionary experiences.

"As far as knowing how to make things fly, Bell has been wildly successful in the past almost 85 years. We've got that part down," said Levi Bilbrey, Bell's Creative Design Manager. "We can always look for new innovative ways to enhance the customer and passenger experience as well as the rapid advancement in the design process."

The use of advanced technology solutions and both the engineering and creative expertise on our teams has led to the experiential Bell FCX-001 concept aircraft, engaging trade show interactive kiosks and the foundation for our Bell Nexus 4EX. Hear more about our use of virtual reality for aircraft design and customer experience from the Helicopter Association International's recent webinar.