Bell Discusses Using Virtual Reality to Design the Future of Flight

Stepping into the future of flight calls for a unique approach - one that requires modern tools and a dynamic, agile team. Bell's Technology and Innovation organization partnered with our Brand team to re-imagine customer experience, aircraft design and more. Through game design, virtual reality, augmented reality and more, our teams have explored the various digital tools available to create revolutionary experiences.

"As far as knowing how to make things fly, Bell has been wildly successful in the past almost 85 years. We've got that part down," said Levi Bilbrey, Bell's Creative Design Manager. "We can always look for new innovative ways to enhance the customer and passenger experience as well as the rapid advancement in the design process."

The use of advanced technology solutions and both the engineering and creative expertise on our teams has led to the experiential Bell FCX-001 concept aircraft, engaging trade show interactive kiosks and the foundation for our Bell Nexus 4EX. Hear more about our use of virtual reality for aircraft design and customer experience from the Helicopter Association International's recent webinar.

About Bell

Thinking above and beyond is what we do. For more than 85 years, we’ve been reimagining the experience of flight – and where it can take us.

We are pioneers. We were the first to break the sound barrier and to certify a commercial helicopter. We were a part of NASA’s first lunar mission and brought advanced tiltrotor systems to market. Today, we’re defining the future of advanced air mobility.

Headquartered in Fort Worth, Texas – as a wholly-owned subsidiary of Textron Inc., – we have strategic locations around the globe. And with nearly one quarter of our workforce having served, helping our military achieve their missions is a passion of ours.

Above all, our breakthrough innovations deliver exceptional experiences to our customers. Efficiently. Reliably. And always, with safety at the forefront.

About Textron

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell, Cessna, Beechcraft, Pipistrel, Jacobsen, Kautex, Lycoming, E-Z-GO, Arctic Cat, and Textron Systems. For more information, visit: www.textron.com.

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