Bell Discusses Using Virtual Reality to Design the Future of Flight

Stepping into the future of flight calls for a unique approach - one that requires modern tools and a dynamic, agile team. Bell's Technology and Innovation organization partnered with our Brand team to re-imagine customer experience, aircraft design and more. Through game design, virtual reality, augmented reality and more, our teams have explored the various digital tools available to create revolutionary experiences.

"As far as knowing how to make things fly, Bell has been wildly successful in the past almost 85 years. We've got that part down," said Levi Bilbrey, Bell's Creative Design Manager. "We can always look for new innovative ways to enhance the customer and passenger experience as well as the rapid advancement in the design process."

The use of advanced technology solutions and both the engineering and creative expertise on our teams has led to the experiential Bell FCX-001 concept aircraft, engaging trade show interactive kiosks and the foundation for our Bell Nexus 4EX. Hear more about our use of virtual reality for aircraft design and customer experience from the Helicopter Association International's recent webinar.

About Bell

Thinking above and beyond is what we do. For more than 80 years, we’ve been reimagining the experience of flight – and where it can take us.

We are pioneers. We were the first to break the sound barrier and to certify a commercial helicopter. We were a part of NASA’s first lunar mission and brought advanced tiltrotor systems to market. Today, we’re defining the future of on-demand mobility.

Headquartered in Fort Worth, Texas – as a wholly-owned subsidiary of Textron Inc., – we have strategic locations around the globe. And with nearly one quarter of our workforce having served, helping our military achieve their missions is a passion of ours.

Above all, our breakthrough innovations deliver exceptional experiences to our customers. Efficiently. Reliably. And always, with safety at the forefront.

About Textron

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Arctic Cat, Textron Systems, and TRU Simulation + Training. For more information, visit: www.textron.com.

Certain statements in this press release are forward-looking statements which may project revenues or describe strategies, goals, outlook or other non-historical matters; these statements speak only as of the date on which they are made, and we undertake no obligation to update or revise any forward-looking statements. These statements are subject to known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, changes in aircraft delivery schedules or cancellations or deferrals of orders; our ability to keep pace with our competitors in the introduction of new products and upgrades with features and technologies desired by our customers; changes in government regulations or policies on the export and import of our products; volatility in the global economy or changes in worldwide political conditions that adversely impact demand for our products; volatility in interest rates or foreign exchange rates; and risks related to our international business, including establishing and maintaining facilities in locations around the world and relying on joint venture partners, subcontractors, suppliers, representatives, consultants and other business partners in connection with international business, including in emerging market countries.